Elements of an Effective Layout

Today, make sure you read "Elements of an Effective Layout." What's the analytical tool in this article? How do the different elements apply to the ad you chose? Are there any that you don't quite understand? Which ones seem to be the most important? Least important? Now that you're thinking about these things in terms of layout and their effects, does that just ruin advertising for you altogether—like seeing the Mickey Mouse backstage at Disney World with his head off? Only maybe less life-scarring.